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Head of Marketing (m/f/d)

Arbeitsort: Warschau, Polen
Anstellung: Festanstellung
Arbeitszeitmodell: Vollzeit
Erfahrung: Berufserfahren
Vertragsart: Unbefristet
Contact: Katharina Mehler
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Who We Are

Our world: dynamic, international, and full of opportunities.
Your team: collaborative, passionate, and ready to make an impact.

Behind the well-known brands Dr. Beckmann, Bullrich, Blistex, and Bi-Oil stands the Dr. Beckmann Group – a growing, family-owned company with a global footprint and strong values. With over 500 employees worldwide, we combine entrepreneurial spirit with reliability, innovation, and team spirit.

At our location in Warsaw, we are looking for your expertise and commitment to help us shape the future of our business – with courage, clarity, and a hands-on attitude.

Your Mission

As Head of Marketing (m/f/d), you will take full ownership of our marketing strategy in Poland. You will lead brand, trade, and digital marketing initiatives, drive product innovation and consumer engagement, and manage a high-performing marketing team. In close cooperation with local and global stakeholders, you will position our brands for long-term success and sustainable growth.

 
Your Tasks

  • Develop and execute a 360° marketing strategy including brand, trade, digital, and shopper marketing
  • Lead annual marketing planning, budgeting, and performance forecasting
  • Define brand positioning and visual identity across all touchpoints
  • Drive new product development, launch plans, and go-to-market strategies
  • Use consumer insights and market research to guide strategic decisions
  • Lead digital marketing: content, social media, SEO/SEM, influencer campaigns, and e-commerce marketing
  • Collaborate with sales to develop trade marketing plans and in-store activations
  • Build and lead a strong local marketing team and promote cross-functional collaboration
  • Monitor marketing KPIs and report performance to senior management
  • Ensure legal and brand compliance in all marketing activities

Your Profile

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred
  • 10+ years of progressive experience in marketing, including 5+ years in a senior role within FMCG/consumer goods
  • Proven track record in managing consumer brands and launching successful products
  • Strategic, analytical mindset with hands-on leadership style
  • Deep knowledge of both traditional and digital marketing channels
  • Familiarity with NielsenIQ and other consumer/retail data platforms
  • Experience in multichannel environments, urban & rural segmentation, and team leadership
  • Excellent project management, communication, and stakeholder engagement skil
  • Fluent in English and Polish 

What We Offer

More impact: Take on a meaningful role in shaping our future in Poland
More growth: Personal development, learning opportunities, and career paths
More flexibility: Hybrid working model and international collaboration
More support: Competitive salary package and benefits
More purpose: Be part of a family-owned business with trusted brands and strong value

Any questions?

Feel free to contact us at personal@drbeckmanngroup.com – we’ll gladly assist you.

Would you like to take the next step in your commercial career?

Then we look forward to your application via our online portal or directly by email.
Let’s build something great together.